iPad Market Share: Here’s why Apple’s iPad could be in big trouble | BGR
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On Apples latest earnings call, CEO Tim Cook gave two reasons for the iPad slowdown, as shipments declined 37% sequentially and 16% year over year. Cook noted that in the March quarter, Apple significantly increased iPad channel inventory, while this year we significantly reduced it. Healso stated that there was a substantial backlog for the iPad mini in the December quarter that was shipped in the March quarter, and this quarter the company was near supply demand balance. We continue to believe that the tablet market will surpass the PC market in size within the next few years and we believe that Apple will be a major beneficiary of this trend. Apple has been proactive about trying to slow this, launching the iPad on new carriers, including most recently Japans No.1 wireless carrier NTT DOCOMO. While that may help stem the tide in the interim, it seems as if the tablet market isnt as big as many, including Apple, thought it would be.
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